As the first of hundreds of new top level domains are made available this week, Apple has been busy snapping up domains related to its products and services.
Among this initial batch of gTLDs being released, Apple has already secured several domains in the “.guru” family, presumably due to its similarity to Apple’s “Genius” naming for the company’s in-store support staff and recommendation features in its digital stores.
“.guru” domains that have already been registered by Apple and pointed to the company’s name servers include:
Others, including appletv.guru, macbook.guru, and ipod.guru are currently blocked from registration, likely at Apple’s request.
The new domains are not yet active, and some browsers, such as Apple’s own Safari, haven’t yet been updated to recognize the new domains. Safari currently directs such entries to searches rather than the domain. It will however, attempt to direct them properly if the HHTP protocol is included in the entry.