According to a report from our source, Rovio, developer of Angry Birds, has announced that it will be producing an Angry Birds movie, following their recent acquisition of an animation studio. The production will reportedly take place over 3 years time.
Although not much information has been provided by Rovio, including who will be responsible for producing the film, Rovio’s Chief Marketing Officer (Peter Vesterbacka) did say the following in an interview with our source:
You can put one and one together – if you look at the fact we bought an animation studio last week and we’re basically beefing up our capabilities in the animation area – you can see we are making a lot of this [the movie] ourselves.
With more than 200 million downloads of Angry Birds releases across all platforms, the Angry Birds franchise has clearly reached titanic proportions, and I have little doubt that there would be many people interested in seeing such a film – after all, people are buying Angry Birds’s t-shirts, plush toys, iPhone cases, and even speaker systems.
Vesterbacka, commenting on the movie and the franchise in general, also said something else that I found very interesting:
We are not just a games company. We want to become a next generation entertainment franchise. Making a movie is just one part of our game plan. We are here to make Angry Birds a permanent part of pop culture – like Mickey Mouse or Mario – and if making a movie helps with that then that’s great. But it’s not like making a move is our ultimate goal.
What are your thoughts? Would you see an Angry Birds movie? Let us know by sounding off in the comments!