Marketing technology company Fiksu has released their latest App Store figures, showing that the release of the iPhone 4S helped Apple’s download numbers increase by 83% in November year-over-year.
The increase in app downloads is quite typically around the launch of any new iOS device, although this surge surrounding the iPhone 4S is a bit more significant than in previous years.
Fiksu’s figures look at the number of app downloads over the past twelve months, and pretty clearly show that the iPhone 4S was the main factor in the November surge (the timing can’t be that much of a coincidence).
As expected, and as we’ve seen before with new device launches, new owners’ enthusiasm is high and their appetite for app discovery and engagement is strong. This bears out in the numbers with daily app downloads hitting a new, all-time record peak reflecting heightened competition for rank in the Apple App Store.”
There is still plenty of room for the market to grow as well, as Apple has yet to reach their potential in the United States, let alone China, where iTunes downloads are also beginning to pick up in a significant way after Apple began accepting the Yuan as a payment method.