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Apple Pushing Pegatron to Cease Manufacturing of ASUS Ultrabook

Apple Pushing Pegatron to Cease Manufacturing of ASUS Ultrabook

Apple has reportedly been moving behind the scenes to curb the production of the new “ultrabook” computers by Taiwanese tech giant ASUS, by telling its manufacturing partner “it’s them or us”.

Matt Brian reporting for The Next Web:

…Apple pursued Pegatron after becoming frustrated by the similarities between its MacBook Air and ASUS’ Zenbook, which utilises Apple’s familiar aluminium unibody construction.

It is believed that from the end of March, Pegatron will cease production of ASUS’ Zenbook, resulting in a move to rival manufacturers Compal or Wistron. ASUS has not commented on the reports, stating only that it remains flexible in the industries in which it works and that it will not be limited by such a move.

Pegatron is also a key supplier for Apple’s mobile devices. Given Apple’s buying power, a contract from the world’s largest technology company is likely to be more valuable than one from a rival. Apple is known for its investment in supply-chain partners before production begins, enduring maximum production output, and keeping their rivals from squeezing supplies.

As the PC market continues to be in decline, Apple’s notebook sales defy the industry trend. It’s almost a sure thing which horse Pegatron will decide to put its money on…

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