Blackberry Users: “We’re So Ashamed!”

Blackberry Users: “We’re So Ashamed!”

The BlackBerry was once a proudly brandished icon of success, carried everywhere by the high-powered and the elite. Now, users of the device are often subjects of laughter and derision. Oh, how the mighty have fallen!

The New York Times:

Rachel Crosby speaks about her BlackBerry phone the way someone might speak of an embarrassing relative.

“I’m ashamed of it,” said Ms. Crosby, a Los Angeles sales representative who said she had stopped pulling out her BlackBerry at cocktail parties and conferences. In meetings, she says she hides her BlackBerry beneath her iPad for fear clients will see it and judge her.

Research in Motion may still be selling their beleaguered device in India and Indonesia, but in the U.S. the company is clinging to a market share that amounts to less then 5%. Down from 50% share just three years ago. RIM recorded a net loss of $753 million in the first half of this year, compared to a profit of over $1 billion just a year earlier.

How do the BlackBerry users who are still hanging in there feel?

“I want to take a bat to it,” Ms. Crosby said. “You can’t do anything with it. You’re supposed to, but it’s all a big lie.”

Victoria Gossage, asked a country club concierge for a phone charger. “First he said, ‘Sure.’ Then he saw my phone and — in this disgusted tone — said, ‘Oh no, no, not for that.’ ”

“You get used to that kind of rejection,” she said.

Even the White House, which had long used the BlackBerry for matters of national security recently started supporting iOS devices. (This was perhaps influenced by the current occupant of the building, who holds onto his iPad like Charlton Heston held onto his guns.)

“BlackBerry users are like Myspace users,” sneers Los Angeles musician Craig Robert Smith. “They probably still chat on AOL Instant Messenger.” (And whatever happened to AOL?)

BlackBerry outcasts increasingly find themselves requesting others to complete tasks for them. Navigation, travel bookings, restaurant reservations, these are all better handled by iOS, Android, or hell, even Windows phones.

Shannon Hutto, wife of a BlackBerry says with a sigh: “Anytime we go anywhere, I always have to pull up the map. If we’re searching for a restaurant, I pull up the Yelp app. If we need a reservation, I pull up OpenTable. I kind of feel like his personal assistant.”

Some users continue to hang onto their antiquated devices. “I use my BlackBerry by choice,” says one user. “I can’t type e-mails on touch-screen phones.”

Mr. Fenton said he could not wrap his head around iPhone fever. “I constantly ask people, ‘What is so great about it?’ and they have these nonsensical answers,” he said.

Will BlackBerry hang in there and continue to get people to use their once hip, but now hopeless devices? Could be. Hey, there are still a few people who continue to buy music on CDs. So, anything is possible.

  1. Gennady says:

    I do buy CD. IT is for my collection. I like to see my music and sometimes hold it. It is normal I think. Some people are still buying vinyl and they are not DJs.

  2. Costas says:

    I am not ashamed of my BlackBerry at all…I love BlackBerries more than any other phone, BUT I admire iPhones!!! It is true that there aren’t quite many things to do with BBs rather than the typical stuff such as emails,SMS,social networks and it clearly lacks intuitive apps(like the ones on iOS or Android) but it is more than a simple device to me,it helps me with the way I perceive and communicate with the world, and it does that sooooo beautifully!!!

  3. Sam says:

    … This is a joke article right?

  4. blackberryxpress says:

    My BlackBerry does everything I need it to and does it well including using the browser. It may not be an IPhone or droid (have had both) but don’t count out RIM yet. With BB10 on it way, the iphone and androids will be leaps and bounds behind in user experience! Go. Check out BB10 and see for your self. RIMPIRE STRIKES BACK!!!!

  5. Ankit Rihal says:


  6. Jason Cheung says:

    I have never had randomly sent emails to all and sundry (including my groups senior exec director) with my iPhone. Unfortunately, the roller click ball of my one and last ever BB Bold, did exactly this, to the quizzical horror my my image-conscious manager and his country-level director. Of course, that was a CLM (m for eMail!).

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