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Chitika: iPad Grabs 81% North America Tablet Web Share In January

Chitika: iPad Grabs 81% North America Tablet Web Share In January

Apple’s iPad is once more dominating North American web traffic for tablets, as it grabbed 81% of the traffic in January for the United States and Canada. Runner-up was Amazon’s Kindle Fire with 7.7%, followed by Samsung’s Galaxy tablets with 3.9%



The latest figures come from Chitika Insights, which says it surveyed a sample of hundreds of millions of impressions from its advertising network between January 19 and January 27, 2013. The results paint a very one-side market of tablets, at least when it comes to Web browsing.

Chitika had recently reported that the iPad’s web share fell precipitously over the holidays, as it faced competition from Amazon, Samsung, Google, and Microsoft. Whiile the iPad has recovered a bit, back up to the 81% recorded for January, it is still down 5 percentage points for the 86% share it held just a few months ago.

While Apple’s device is expected to continue to lose web share as more and more competing tablets are released, the holiday dip has proven to be a temporary one.

The big winner among Apple’s competition appears to Amazon’s Kindle Fire. During the holidays, the Fire gained over 3 percentage points, and has gained another 0.2 percentage points since then.

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