Adobe plans to end sales of the boxed versions of Creative Suite and Acrobat software. Several resellers have reported a cutoff date of May 1st for purchasing the boxed set of Adobe Creative Suite.
With Adobe placing more focus on its Creative Cloud subscription service and more laptops losing their optical drives, the company is placing the dollars set aside for producing shrink-wrapped boxes of software elsewhere. And it makes sense. Only one boxed Adobe product, Acrobat, is in the top 10 of current best sellers at the online Apple store. Boxed versions of Photoshop Elements and Lightroom are among top sellers at Amazon.
“As Adobe continues to focus on delivering world-class innovation through Creative Cloud and digital fulfillment, we will be phasing out shrink-wrapped, boxed versions of Creative Suite and Acrobat products,” an Adobe spokesperson told TechHive in an email. “Electronic downloads for Creative Suite and Acrobat products will continue to be available—as they are today—from both Adobe.com, as well as reseller and retail partners. We are in the process of notifying our channel partners and customers, as plans solidify in each region.”
Adobe Creative Suite is still available for sale at Amazon.com.