While Google’s Android platform continues to lead the industry in per-device market share (largely due to the huge number of low-end budget Android-based devices), the latest numbers from NetMarketShare show that Apple’s Mobile Safari browser dominates the competition in another significant area: web traffic.
According to the the latest data for March 2013, Mobile Safari increased its web share lead from 55% in February to an impressive 62% in March. Meanwhile, Android’s browser comes in second place with a web share of just 22%. As Jim Dalrymple of The Loop comically notes, this raises an interesting question: “what are all the Android people doing with their phones?”
AllThingsD casts some light on the likely truth behind the matter:
Why does iOS generate so much more traffic than Android when Android has a a greater share of the smartphone market? The most obvious answer is that there are quite a few Android phones out there that simply don’t see much use as smartphones. In other words, iOS users may be generally more engaged with their mobile devices.