Wednesday saw the release of another report focusing on the U.S. streaming video device market, and it says more U.S. households use a Roku vs. Apple TV or other set-top boxes.
The independent study conducted by Parks Associates found that 37 percent of households with a streaming video media device primarily use a Roku product, while 24 percent use an Apple TV. The survey covered 10,000 U.S. households with broadband Internet connections during the first quarter of 2013.
Parks Associates also expects global sales of connected TV devices to reach 330 million by 2017, almost double the amount expected to be sold in 2013. These devices will include game consoles, smart TVs, standalone Blu-ray players, and other devices capable of streaming video form the Internet.
Wednesday’s report is in stark contrast to a June study that showed the Apple TV as the big dog in the streaming video box world, with 56% of sales in 2012, followed by Roku, way back in second place with a 21% marketshare.