Half of Existing iPhone Owners Say They’ll Buy a New Model Immediately

Half of Existing iPhone Owners Say They’ll Buy a New Model Immediately

A survey of Ask.com users shows that almost half of existing iPhone owners plan to upgrade to the new iPhone immediately. And they plan on going for the gusto, grabbing the high-end iPhone 5S, instead of the iPhone 5C.

gold 5S head

VentureBeat:

According to the survey of more than 4,000 iPhone users, 46 percent plan to upgrade as soon as the new iPhones are available. 54 percent say they’ll wait a while. Interestingly, over 60 percent are interested in the high-end iPhone 5S, even though the cheaper iPhone 5C will also almost certainly be released by Apple at the same time.

Respondents want improved features like better battery life (40%), and a fingerprint scanner (34%). Oddly enough, having the device being offered in multiple colors didn’t seem like a big deal to respondents, with only 12% of users interested in the pretty colors.

Those participating in the survey either really loved Apple’s personal digital assistant Siri just they way she is, or they couldn’t give a crap less about her, as only 10% wanted an improved Siri.

The iPhone 5S is expected (collaborated by well-sourced analyst Ming-Chi Kuo, iMore editor in chief Rene Ritchie, 9to5Mac reporter Mark Gurman, and MG Seigler of TechCrunch, and more) to feature a champagne or gold color option, up to 128GB of storage,  significant under-the-hood upgrades (including a new custom Apple A7 chip with 64-bit processing), dual-LED Flash, a larger battery, a vastly improved camera, and more.

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