Why Does Apple Still Sell the iPad 2? Because it Can

Why Does Apple Still Sell the iPad 2? Because it Can

When Apple announced on Tuesday that it would still be selling the iPad 2 alongside the new iPad Air and Retina display iPad mini, not a few observers were at least mildly perplexed. How could Apple still sell such ancient technology? Because you’re still buying it, that’s why!



The iPad 2 accounted for some 22 percent of iPad sales in the September quarter, down significantly from prior quarters, but it appears there is still more than enough demand for a cheaper, full-size iPad, particularly for the education sector.

The research, fromĀ Consumer Intelligence Research Partners, shows the iPad 2 is still grabbing a nice slice of the iPad sales pie.

“Despite this quarter including back-to-school sales, the iPad 2, which accounted for a third of sales for the prior six months, seems to have started to show some age, after several strong quarters,” said Josh Lowitz, Partner and Co-Founder of CIRP. “Yet, the iPad Mini continued its relative share in the past few quarters, as customers seem to continue to like it as a low-price tablet alternative.”

The full-size iPad 4 was the most popular iPad in the quarter, taking nearly half of U.S. sales. The iPad mini grabbed about a third of the sales.

A very wise person once said, “If it ain’t broke, don’t fix it.” And Apple seems to be taking that adage to heart when it comes to the iPad 2.