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Apple Japan’s Annual ‘Lucky Bags’ Promotion Set for January 2

Apple Japan’s Annual ‘Lucky Bags’ Promotion Set for January 2

Apple Japan has announced its annual “Lucky Bags” promotion for its retail stores. The New Year’s retail tradition gives customers of Japanese Apple retail stores hundreds of dollars of savings. The promo is set to kick off at 8AM – Jan. 2, 2015.

MacBook Air Lucky Bag
The contents of a 2014 MacBook Air Lucky Bag


Terms and conditions for this year’s Lucky Bags promo were posted to Apple Japan’s retail website, revealing festivities will kick off on Jan. 2, 2015, with many Japanese Apple Store locations open two hours early to accommodate a usual throng of customers. The change was spotted by Japanese blog Kodawarisan.

The yearly custom sees retailers and department stores selling sealed grab bags of merchandise consisting of popular and even expensive merchandise. While customers do not know what’s in the bag they are buying, the combined value of the goods is almost always higher than the price the customer pays.

In January 2014, Apple sold four different packages, each priced at 36,000 yen (about $343 at the time). Some bags contained an 11-inch MacBook Air, while others contained an iPad Air, or first generation iPad mini. Apple has yet to announce what the Lucky Bags will contain for the 2015 edition.

The Apple Store Lucky Bags will be available only at bricks-and-mortar Apple Store locations, customers are limited to one bag per day, and the items within can only be returned if they are defective.

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