The popularity of Apple’s iPhone 6 and iPhone 6 Plus with Chinese consumers have led to a 37% jump in the average selling price of smartphones in China.
Apple’s latest handsets have topped Chinese sales charts in each quarter in which they’ve been available, analyst Ben Bajarin noted last week. This has led to a rise in the overall ASP, which has generally been dragged down by the wide availability and popularity of low-cost smartphones, many of which carry sub-$100 price tags.
The average third quarter 2014 smartphone selling price was $192 (USD), according to IDC. That average rose to $263 by the first quarter of 2015, a 37% jump. The average Chinese smartphone selling price still lags the global average of $297.
The average smartphone price rose in China while the actual market for the devices contracted by 4% in the first quarter of 2015. That was the first such contraction in the Chinese market in six years. Amazingly, Apple’s sales jumped by 62% year-over-year.