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Apple’s Holiday Commercial “Sway” is Shot in Prague – FAQ

Apple’s Holiday Commercial “Sway” is Shot in Prague – FAQ

This is the second year in a row Apple chose to shoot its holiday commercial in the formerly called Czech Republic, now dubbed Czechia. Last year’s “Frankie’s Holiday” also took place in the near-by region.

To showcase the absolute freedom you can experience while wearing AirPods, Apple targeted the historical streets of Prague. Seeing the perfectly snow-covered buildings with Czech signs throughout the commercial, displaying “Cukrarna Tety Emy” (meaning Aunty Ema’s Cakery) or “Horska Draha” (meaning Rollercoaster), we don’t have to ask ourselves twice why Apple keeps returning to Czechia.

This well choreographed TV spot sets viewers into the much desired holiday mode. Below you can find a complete FAQ for this 2017 Apple advertorial.

What’s the story?

As she walks down the street of snowy Prague, a female actress is checking her iPhone X. Suddenly, she bumps into her ideal dancing partner. That’s when a quick edit transitions to both of the dancers running away together and later working through a nicely performed routine. Both of them are having fun during these holiday times. This is when you realize that all of it was just imagination that happened within a flash of a moment. Everything amazing has to come to an end, and so does this short escape from reality.  The ad leaves you with a great quote from Sam Smith’s song: “But real love is never a waste of time.”

Who are the dancers?

The dancers are an actual married couple Lauren Yalango-Grant and Christopher Grant from New York City.

Lauren Yalango Grant and Christoper Grant in apple sway holiday commercial

What’s the name of the song?

“Palace” by Sam Smith

Where is the commercial shot?

The city of Prague, Czechia

What’s the ad tag-line?

Move Someone This Holiday

What are the song’s lyrics?

(Starting Verse)
My head is filled with ruins
Most of them are built with you
Now the dust no longer moves
Don’t disturb the ghost of you, mmm
They are empty, they are worn
Tell me what we built this for
On my way to something more
You’re that one I can’t ignore, mmm

(–Chorus–)
I’m gonna miss you
I still care
Sometimes I wish we never built this palace
But real love is never a waste of time, mmm

(Second Verse)
Yeah, I know just what you’re saying
And I regret ever complaining
About this heart and all its breaking
It was beauty we were making, mmm
And I know we’ll both move on
You’ll forgive what I did wrong
They will love the better you
But I still own the ghost of you, mmm

(–Chorus–)
I’m gonna miss you
I’m still there
Sometimes I wish we never built this palace
But real love is never a waste of time, oh
I’m gonna miss you
I’m still there
Sometimes I wish we never built this palace
But real love is never a waste of time
But real love is never a waste of time

Is it one of the best Apple ads ever?

Find out here if Frankie’s Holidays is one of the best Apple ads of all time.

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