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The Huge Growth of the Apple Devices Market in Thailand

Thailand is experiencing a renaissance of sorts, at least so far as iOS and Apple devices go. Since 2018, when the company first opened a store in Thailand, the country's adoption rate of such devices has shot up. The use of such devices and operating systems has been growing steadily throughout 2020 and well into 2021.  There are different reasons why this is the case. While Android has proven the most omnipresent OS, not least because of how much cheaper it is, iOS has truly made an impression on Thai consumers. For one, there are many things that the device excels at, and we will take a look at these in a moment.

Apple's Devices Are Generally Considered Safer

Apple has never been cracked. In fact, the FBI has requested from Apple to crack devices for them in the past but the company has refused as a point of pride in protecting individuals' rights and freedoms.  The FBI responded that it would need 150 years to crack a locked phone to get by the security integrated with the phone. This very fact speaks volumes as to the level of care and safety you get as an iOS user. It's not just the general safety in terms of cyber security, though.

There is much more to enjoy here. Apple devices are also touted because of their solid core compnents that allow the phone to stay intact even when falling. The materials used in manufacturing Apple devices are generally better options for consumers who love a sturdy feel when holding a smartphone or a tablet, and that is precisely what they get.  Most Android makes, in contrast, are built to be cheaper and replaceable, and they are mostly made of plastic which is not the case with Apple's own gizmos. Apart from the overall user experience and comfort, these devices are also considered easier to navigate when gaming, paying bills, and carrying out general banking.

Thai Esports Games and iOS Devices

Apple online gaming, Apple esports

Thai esports is actually quite popular. In fact, competitive video games are well and thriving in the country and one reason for this is mobile devices. As you can imagine, Thai esports aren't exclusively focused on PC, as they have a strong following when it comes to mobile gaming. In fact, some of the most popular video games played competitively in Thailand include:

  • PUBG: Mobile
  • Fortnite
  • Call of Duty: Warzone
  • Mobile Legends: Bang Bang
  • Garena Free Fire

All of these titles are easy to run on a handheld device and they will make it so that you are having the best time of your life. If you use an Apple device, you are far more likely to enjoy your gaming as they are built to last.  Of course, some gamers may object and argue that an iPhone is too expensive to be used as a gaming gadget and they would rather buy Android. There are many great arguments for you as to why Apple devices make good gaming options, including the native chip they use.  Sometimes the choice will come down to an iPad and an iPhone. Both are powerful options, but you will find that anything above iPhone 12 is great when it comes to all competitive games and allows you to enjoy yourself without any issues.

Can We Expect the Positive Trend to Last With Apple?

We most definitely can. After Apple Central World opened in the country earlier this year, we have seen a strong uptake in demand for quality devices. That is precisely why we believe that Apple's products will continue to sell so well in the country. While Android devices clearly have some advantages when it comes to pricing, Apple seems to excel when it comes to:

  • Design
  • Functionality
  • Security
  • Convenience

The pricier tag that Apple may charge on its iPhones and iPads is truly something that some people object to, but this is not just because of the branding of the company. It relates to a deeper understanding of consumer needs and what they need and, put simply, Apple is capable of delivering on these expectations repeatedly.  The devices are crafted to last, offer many excellent features, and generally be considered the most worthwhile options if you are looking for the best possible make of smartphone, iPhone will be your top choice in Thailand.  Understandably, Android will hold the majority of the market share for a long time to come, but this doesn't mean Apple isn't on the right track.