The Consumer Technology Association has announced that the Consumer Electronics Show for next year (CES 2021), will be an “all-digital experience” The decision was made in the face of the continuing COVID-19 coronavirus pandemic.
The virtual show will take place from January 6-9, 2021. The show will share companies new products and other announcements via live streaming video feeds.
“Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person,” said Gary Shapiro, president and CEO, CTA. “Technology helps us all work, learn, and connect during the pandemic – and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way. By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences.”
CTA will reveal more information about how CES 2021 will work as the event’s date grows closer. The group says it will return to the usual in-person conference in Las Vegas in 2022, where it will “combine the best elements of a physical and digital show.”