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Apple’s Q4 2020 iPhone 12 Sales in China Exceeded Expectations

Apple’s Q4 2020 iPhone 12 Sales in China Exceeded Expectations

DigiTimes reports that Apple’s iPhone 12 sales in China during the fourth quarter of 2020 exceeded all expectations.

Sales hit 18 million units for an over 20% market share, according to data available from the local media. Momentum is expected to continue through China’s Lunar New Year holiday, with the number of units shipped during Q1 2021 expected to match the previous quarter.

The numbers indicate an impressive increase in market share for the iPhone in the Chinese market, as prior to the launch of the iPhone 12, Huawei, Xiaomi, Oppo, and Vivo accounted for over 90% of China’s smartphone market. The combined share of Chinese brands amounts to 78% of the market, says DigiTimes’ sources.

DigiTimes warns that supply may not be able to keep up with demand, as there is a widening shortage of semiconductors for handset parts.

The Chinese market is seeing users replace their 4G handsets with 5G models, with shipments totaling 160 million units out of a total of 300 million handsets.

(Via MacRumors)

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