Apple CEO Tim Cook has made it clear that he won’t be at Apple in a decade. However, inside sources say Cook wants to oversee one last big product rollout before he walks away from the job.
Cook has been CEO of Apple for more than a decade, taking over from the late Steve Jobs as CEO back in 2011.
The latest issue of Mark Gurman’s “Power On” newsletter discusses Cook’s future at Apple. The report discusses the timeline of Apple’s possible next big products, as well as a potential timeframe for Cook’s departure from Apple.
The report discusses the possibility of a virtual headset rollout for Apple in 2022, as well as the expected “Apple Glass” AR wearables debut sometime around the middle of the decade.
“The belief inside Apple is that Cook just wants to stick around for one more major new product category, which is likely to be augmented reality glasses rather than a car — something that’s even further out,” writes Gurman. “He also understands that running a Silicon Valley company is typically a young person’s game, and he’s not going to stay far beyond his prime.”
In an April interview, Cook discussed his love for Apple, while also saying he might not be around Cupertino at the end of ten years.
“Ten more years? Probably not,” said Cook. “But I can tell you that I feel great right now and the date is not in sight. But ten more years is a long time — and probably not ten more years.”
“I don’t have a clue because I love this company so much, that it is hard to imagine my life without it,” he said. “And so I don’t think I will know that until after I’m not here. Because I think I will run so fast that I’ll never really think about it until I’m not running anymore. Does that make any sense?”