Apple has big plans for Siri over the next few years, and is looking to turn the virtual assitant into a true ChatGPT competitor, according to a report from Bloomberg‘s Mark Gurman and Drake Bennett.
The duo say Apple executives are now pushing developers to make Siri an equal to OpenAI’s ChatGPT. Ther Cupertino firm has reportedly made significant progress on a next-generation, chatbot version of Siri during the last six months or so. Some company executives say the new version of Siri is “on par” with recent versions of ChatGPT. Apple is also said to be mulling over giving Siri the ability to access the internet to gather and synthesize data from multiple sources, just like ChatGPT.
Gurman and Bennett say Apple now has offices in Zurich, where employees are workingon an all-new Artificial Intelligence software architecture for Siri. The “monolithic model” the developers are using is built entirely on an LLM engine designed to replace Siri’s current “hybrid” architecture that is a a mish-mash of functionality that has built up over the years. The new model is designed to make Siri more conversational and to make the virtual assistant better at synthesizing information.
While Apple is expected to add Google’s Gemini AI to iOS 19 as an alternative to ChatGPT, the Cupertino firm is also reportedly in talks with Perplexity to also add their AI service as an additional choice for both Siri and Safari in the near future.
