Apple has begun inviting selected members of the media to an “all-day product launch experience” in Los Angeles on Wednesday, October 28, says Bloomberg‘s Mark Gurman.
In a post on X, Gurman says the “experience” will include touchscreen MacBooks, a new iPad mini, and Macs equipped with M6 chips.
Apple is now inviting some media to an all-day product launch experience on Oct. 28 in Los Angeles. This is for the touch-screen MacBooks, iPad mini, M6 Macs. https://t.co/6r4yyWiVr1
— Mark Gurman (@markgurman) October 15, 2026
Gurman previously said that Apple would debut the devices “on or around” Tuesday, October 27, with an online video presentation and a hands-on experience for the media. While his X post specifically mentions October 28 for the media gathering, but doesn’t specify whether the product announcements will take place on that day or beforehand.
Apple is expected to debut redesigned 14-inch and 16-inch MacBook Pro models, featuring touchscreen OLED displays, a Dynamic Island, all encased in a significantly lighter design. While many rumors have suggested Apple could call the new laptops the “MacBook Ultra” name, it is now expected by most that the devices would still carry the MacBook Pro moniker.
Alongside the redesigned high-end touchscreen laptops, Apple is also expected to unveil M6 versions of the 14-inch MacBook Pro and iMac, as well as a new iPad mini that is expected to boast an A20 chip, an OLED display, a front-facing camera positioned for landscape video calls, as well as a redesigned speaker system, and a new chassis design with thinner bezels, and a water-resistant design.
As we previously reported, the new OLED iPad mini is expected to cost significantly more than the current model. Mark Gurman has said he is hearing that the new iPad mini will be “considerably more expensive,” floating a new price closer to the $799 mark, $200 more than the current iPad mini.
