The Disney+ streaming service, which is currently available in the United States, Canada, and the Netherlands, has proven so popular that the service had a tough time on Tuesday dealing with the opening day influx of viewers.
It’s almost a sure bet that some of those viewers were accessing the service using a login and password that had been shared with them by friends and family. Disney says that’s okay, at least for now.
Disney says it’s aware that users are sharing passwords for its new streaming service, and isn’t concerned about that at the moment, taking a “the more the merrier” attitude.
For a mere $6.99 per month, Disney fans can access the Disney+ service on up to 10 devices, but only four of those devices can access the service simultaneously. This would, in theory of course, allow four Disney fans to share the cost of a Disney+ service. Disney is okay with that.
“Password sharing is definitely something we think about,” Disney Streaming Services president Michael Paull said during a media preview last week.
“We believe that consumers will see that value, and they’re going to act accordingly. They’re going to use those accounts for their family, for their household. That being said, we do recognize password sharing exists and will continue to exist.”
That said, it’s almost a certainty that Disney will analyze the way accounts are being used and may change its opinion of login sharing sometime down the line. But for now, Pop-Pop Chris can score some points with his granddaughter for giving her 24-hour-a-day access to “Frozen.”